Throughout this course, I have been amazed at how the adult industry has continued to transform itself as its business environment has continued to change. The industry continuously has to reinvent itself to deal with changes in legal, political and technological areas of its business. It always finds new ways to deal with these issues.
I can’t think of another industry, besides the tobacco industry, that is so stifled in its ability to advertise to its market. The industry has very narrow marketing abilities. Granted, it is a billion-dollar industry with lots of cash that provides easier adaptability and they probably don’t even need to advertise, even still, there are so many obstacles!
The industry has also always been there to either develop new technology or to exploit existing technology in order to enhance their business and business processes. While the adult industry developed and improved new technology, mainstream industries sat back and waited to incorporate this new technology into their business after it had been perfected by the industry. Some examples of technology enhanced or developed by the adult industry has been adult verification systems, bill pay systems, server capacity, etc. Other industries should follow their model.
I think what has irritated me the most throughout this course has been the hypocrisy displayed by other businesses that support the industry, consumers of the adult industry, politicians, etc. This industry makes billions of dollars annually, but no one goes on-line and downloads the photos or goes into the chat rooms, no one builds/maintain the servers that store the movies and photos, no one carries the satellite signals, etc. There is a ton of money being made, but no one likes to admit that they are involved. Remarkable how an industry can generate so much revenue but no one is using the products and profits are rarely attributed to this part of their business. Incredible.
